Digital Transformation
for Retail

Transform Retail Experience with Digital Solutions

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Digital Transformation for Retail

Polyxer offers a complete solution that helps traditional retailers adapt to the digital world. The solution empowers the retailers to transition online effectively, optimize operations, and enhance customer experiences with the help of seamless digitization and integration of e-commerce stores. Our platform is interactive, visually appealing and easy to use which can easily be integrated with the existing systems. It helps to merge online and offline experience, automate routine tasks, and improve operational efficiency. Key features include an e-shop for permanent products, augmented reality, voice and image search, virtual reality store tours, live tracking of product availability, and immediate payment without queues for instore customers. This solution reduces administrative work, allows bulk product uploads and provide real-time updates ensuring long-lasting and low-maintenance solution which can help customers and businesses.

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Benefits

Unified Omni Channel Customer Experience

Unified Omni Channel Customer Experience

Personalized shopping experiences offers a seamless interaction across online and offline channels. Seamless integration ensures consistent branding, pricing, and promotions across all touchpoints. A unified shopping cart supports online-to-in-store purchases. Click-and-Collect (BOPIS) enhances convenience by allowing online orders to be picked up in-store. Such experience boosts customer satisfaction by 35%.
Enhanced Operational Efficiency

Enhanced Operational Efficiency

Use AI, RFID, predictive analytics, and automation to streamline operations, reduce human errors, optimize inventory, and cut overstock/stockouts to boost overall operational efficiency by up to 40%.
Streamlined Communication

Streamlined Communication

Improves interactions by providing seamless, automated updates, enhancing communication between staff and customers, and ensuring a smoother overall experience.
Data Driven Decision Making

Data Driven Decision Making

Leverage data analytics to understand market trends and sales performance, customer behaviour, improving decision-making and forecasting for inventory, marketing, and product launches. Digital adoption can speed up time-to-market by 36%.
Cost Optimization

Cost Optimization

Implementation of IoT to monitor energy usage and reduce costs, while predictive analytics optimize stock storage. AI-driven inventory management can boost profit margins by 10%.
Increased Customer Retention

Increased Customer Retention

Digital platforms help manage loyalty programs and offer 24/7 support via chatbots and AI. Retailers using data analytics and AI can boost customer retention by 30%, with strong omnichannel strategies retaining 89% of customers, compared to 33% for weaker ones.
Innovation and Competition Advantage

Innovation and Competition Advantage

Explore new revenue streams and business models like subscription and digital marketplaces with a flexible digital infrastructure to adapt to market changes. A research shows 61% of consumers are willing to spend more for a customized experience.
Employee Productivity

Employee Productivity

Use digital collaboration platforms to boost teamwork and productivity. Automating tasks can increase efficiency and reduce errors by 20%-30%. Implement e-learning and automated training to upskill employees on new technologies and processes.
Real-Time Customer Insights

Real-Time Customer Insights

Use real-time data analytics to track customer behaviour and adjust marketing strategies. Gather and analyse customer feedback to improve satisfaction. Loyalty programs can increase retention by 25% and enhanced forecasting improves accuracy by 85%.

Features (Presales)

Social Media Advertising

Social Media Advertising

Social media engagement feature uses popular platforms like Facebook, Instagram, Twitter (X), and LinkedIn to connect with a targeted audience.
Geo-Targeted Hyperlocal Promotions

Geo-Targeted Hyperlocal Promotions

Use geolocation technology to send personalized promotions to customers based on their location, encouraging visits and purchases.
Social Commerce Integration

Social Commerce
Integration

Integrate social commerce into websites and apps, enabling customers to buy directly from platforms like Instagram and Facebook, streamlining the purchase process.
AR and VR for the sales team members

AR and VR for the sales team members

The E-shop for permanent materials allows Business Developers to view material size, capacity, brand, 3D images, warehouse stock, and quotas. Using AR, they can virtually place the material in a selected outlet, order directly from the supplier, and automatically update the system with the placement details.
Seamless Customer Service

Seamless Customer Service

Ensure seamless customer service across all channels—chat, email, social media, and phone—by using platforms that give agents access to customer info and communication history for personalized support.
Community Engagement Presales

Community Engagement

Build strong relationships with residents and businesses by sponsoring or participating in events, supporting local charities or causes and collaborating with other businesses or organizations can help increase referrals and brand awareness.

Features (In-sales)

Tablets, Digital Experiences, Technology Integration

In-Store Kiosks/ Tablets, Digital Experiences, Technology Integration

Install interactive kiosks or tablets in stores for browsing product catalogues, reading reviews, or ordering out-of-stock items. Use digital signage, mobile POS, smart mirrors, and features like self-checkout, RFID, and beacon technology to improve the shopping experience and customer convenience.
Unified Shopping Cart

Unified Shopping Cart

Allow customers to manage their cart across online and offline channels, enabling them to add, update, or remove items and complete purchases seamlessly, regardless of the starting channel.
Virtual Assistance

Virtual Try-On / Virtual Assistance

Use of virtual try-on technologies for clothing, accessories, allowing customers see how items look before purchasing online or in-store.
AR Product Visualization

AR Product Visualization

Provide VR store tours for customers to explore products and promotions from home. Use AR tools to let customers visualize large items like furniture in their space before purchasing, boosting confidence in buying high-ticket items online.
Smart Trolley & Endless Aisle

Smart Trolley & Endless Aisle

Smart trolleys assist in-store navigation, display product info, calculate totals, and enable automated checkout, enhancing the shopping experience. Implementation of endless aisle strategy to let customers order out-of-stock items online for home delivery or store pickup.
Contactless Payments

Contactless Payments

Enable contactless payment options such as mobile wallets, NFC-enabled cards, and QR code payments to provide a convenient and hygienic checkout experience for customers.

Features (Post sales)

Customer Loyalty Programs and Personalized Gifts

Customer Loyalty Programs and Personalized Gifts

Offer loyalty cards or digital programs where customers earn points for purchases, redeemable for discounts, freebies, or exclusive offers. Provide discount coupons for their next purchase to encourage repeat business. Surprise them with personalized gifts or product samples based on past purchases, showing appreciation and introducing new products.
Personalized Recommendations

Personalized
Recommendations

Leverage customer data to send personalized product recommendations via email, mobile apps, or website suggestions based on past purchases.
AI-Powered Chatbots

AI-Powered Chatbots

Engaging customers through chat and an AI bot in a self-service portal to handle initial contact and routine inquiries, allowing service reps to focus on more complex issues and saving time.
Community Engagement Postsales

Community Engagement

Create an online community where customers can join forums, social media groups, or loyalty programs to connect, share tips, and explore new ways to enjoy our products.
Customer Rewards and Incentives

Customer Rewards and Incentives

Offer cashback or store credits for past purchases to boost sales and repeat business. Provide referral rewards and special offers like birthday perks. Encourage satisfied customers to share their experiences to attract new business.
Follow-Up Communication_

Follow-Up Communication

Stay in touch with customers through personalized email newsletters, SMS updates, or targeted promotions based on their purchase history. This keeps your brand top-of-mind and encourages repeat purchases.

Customer Journey

How it works

Smart Trolley
Smart Trolley
Virtual Try On
Virtual Try On
Store Navigation and Product finder
Store Navigation and Product Finder
Customized Location Wise Notifications
Customized Location Wise Notifications

Smart Trolleys
Virtual Try-on
Customized Location Wise Notifications

Retail Connect Use Cases

Customer Experience and Engagement

Customer Experience and Engagement

Providing seamless experiences across physical stores, websites, and mobile apps, allowing customers to browse, purchase, and access support through multiple channels. By using customer data (e.g., purchase history, preferences), we deliver personalized recommendations, promotions, and ads. AI-powered chatbots and algorithms assist with inquiries, order tracking, product suggestions, and 24/7 support. Augmented and virtual reality offer features like "try before you buy" and virtual product previews. Digital loyalty programs track behavior and offer rewards, discounts, and exclusive promotions via apps or websites.

In-Store Experience Enhancement

Retailers are adopting smart-stores with technologies like RFID, beacons, and IoT for interactive, personalized experiences (e.g., smart trolleys, automatic checkouts, real-time promotions). Digital payment options and self-checkout kiosks improve convenience by reducing wait times. Some stores offer virtual try-ons without needing to try on clothes. Electronic shelf labels (ESL) enable dynamic pricing and promotions, helping retailers respond to market changes. Sensors and cameras track customer behavior, providing insights on foot traffic, store layout, and product placement.

Supply Chain Optimization

IoT devices and sensors track inventory in real-time, alerting when stock is low to avoid stockouts or overstocking. Advanced analytics predict demand trends, helping retailers optimize stock, reduce waste, and plan for busy periods like holidays or sales. AI-powered warehouse systems automate sorting, picking, and packaging, boosting efficiency and reducing errors. Blockchain ensures transparency in the supply chain, allowing retailers to verify product origins, track supplier compliance, and reduce fraud.

E-commerce & Online Presence

AI improves product searches with personalized recommendations based on preferences and past purchases. E-commerce integration with social media platforms like Instagram and TikTok allows direct shopping, enhanced by targeted ads. Subscription services for items like groceries or beauty products offer automated renewals. AI and AR enable virtual try-ons for clothes and accessories, enhancing shopping and reducing returns.

Inventory Management

Using IoT devices and RFID tags to monitor inventory levels in real-time, reducing stockouts and overstock situations. Implementing systems that automatically reorder products when inventory levels fall below a certain threshold.

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FAQs

1What is digital transformation in retail?
Digital transformation in retail refers to integrating digital technologies into all aspects of retail operations, from customer experience to supply chain management.
2What technologies are involved in retail digital transformation?
Key technologies include Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR), Data Science and Data analytics, RFID, and cloud computing, all are used to improve inventory management, personalization, and operational efficiency.
3How can digital transformation improve the customer experience?
By utilizing technologies like AI, AR, and IoT in their best possible way, digital transformation offers personalized shopping experiences, faster checkouts, virtual try-ons, touchless payments and real-time product availability, enhancing customer satisfaction and convenience.
4What are smart stores and how do they work?
Smart stores use technologies like IoT, RFID, and beacons to offer personalized shopping experiences, streamline checkout processes, notify and provide real-time promotions, creating a more efficient and engaging environment for customers.
5How does digital payment and self-checkout enhance the shopping experience?
Digital payments and self-checkout options reduce wait times, improve transaction speed, and provide a seamless, contactless shopping experience, increasing customer satisfaction and operational efficiency.
6What role does data analytics and data-driven marketing play in retail?
Data analytics helps retailers predict customer behaviour, optimize inventory, track sales trends, and tailor marketing strategies, leading to better decision-making and more effective resource management. Data-driven marketing allows retailers to personalize content, improve customer targeting, and optimize campaigns based on real-time insights, resulting in higher engagement and conversion rates.
7How does virtual reality (VR) and augmented reality (AR) help customers in retail?
AR and VR allow customers to virtually try on clothes, accessories, or view products in their home environment, enhancing the online shopping experience and reduce the chances of returns.
8What are electronic shelf labels (ESL) and how do they benefit retailers?
ESLs allow retailers to update pricing and promotions in real-time, ensuring accuracy and flexibility in response to market changes, sales events, or inventory adjustments without manual effort.
9How can retailers leverage IoT for inventory management?
IoT devices and sensors help retailers track inventory in real-time, automatically notifying them of low stock levels, which helps prevent overstocking or stockouts and improves supply chain efficiency.
10How can digital transformation help retailers stay competitive?
Embracing digital technologies enables retailers to offer innovative experiences, streamline operations, and respond quickly to changing market demands and with the use of smart prediction models define the strategies, helping them stay ahead of competitors and meet evolving customer expectations.

Software Solutions We Delivered

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